Tag: marketing
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Each Marketing Channel Needs to Stand on It’s Own
Everyone of your marketing channels should be profitable. No channel should ever subsidize the performance of another channel.
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Branded Search Revenue is an Illusion
“Branded” keywords are usually your most profitable segment in a Google Ads account. They have a great ROAS that makes the account as a whole look amazing. Plus, it makes you look like a marketing genius. But you are not a genius. The performance is an illusion. The revenue is not real.
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