Tag: performance max
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5 Red Flags that your Ad Agency is Ripping You Off
5 Red Flags that your Ad Agency may be screwing you: They charge fees based on a percentage of spend, use view-through attribution, push Performance Max, and try to claim credit for your entire e-commerce revenue.
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Don’t Waste your Time on Performance Max Creative Assets
All the effort you put into building your Image and Video assets for Performance Max are probably a waste of time, as they only account for about 5% of the campaign’s revenue.
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Performance Max Sucks
Google’s Performance Max campaigns suck. They are Google’s way of selling you shitty inventory and wasting your money. PMax mixes brand and non-brand terms, provides limited keyword data, and is difficult to scale and optimize intelligently. Don’t use it!
Ad Heretic 