Tag: view through attribution
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Don’t Believe in View Conversions
View Through conversions can account for 50% of an ad campaign’s performance. But views are only MEASURING who is buying, and not actually CAUSING the buying. View-Through revenue should be ignored.
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5 Red Flags that your Ad Agency is Ripping You Off
5 Red Flags that your Ad Agency may be screwing you: They charge fees based on a percentage of spend, use view-through attribution, push Performance Max, and try to claim credit for your entire e-commerce revenue.
Ad Heretic 